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THE ROLE OF AI IN GOOGLE ADS CAMPAIGNS: WHAT YOU NEED TO KNOW
Running Google Ads campaigns can feel like juggling a dozen balls at once. Between managing budgets, writing compelling ad copy, and trying to reach the right audience, there’s a lot to handle. That’s where AI comes in, and it’s changing the game in ways that make our lives as marketers and business owners much easier.…
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HOW SOCIAL MEDIA ADS HELP GENERATE LOCAL LEADS
For local businesses, finding and connecting with potential customers in your area is everything. While word-of-mouth referrals and traditional advertising still have their place, social media advertising has opened up powerful new ways to reach local customers who are actively looking for your products or services. The best part? You can start small, measure your…
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TOP WEBSITE DESIGN TRENDS FOR 2025: HOW TO KEEP YOUR SITE MODERN AND ENGAGING
As we look ahead to 2025, new technologies and user expectations are reshaping how we approach web design. Staying current with these trends isn’t just about aesthetics—it’s about creating experiences that resonate with modern users and drive meaningful engagement. Modern website design goes beyond looking good. It’s about creating intuitive, accessible, and engaging experiences that…
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HOW ST. LOUIS BUSINESSES CAN DOMINATE THE DIGITAL LANDSCAPE WITH SEO
If you’re running a business in St. Louis, you already know our city has something special. From the iconic Arch to our beloved Cardinals, from toasted ravioli to gooey butter cake, St. Louis has its own unique flavor. And just like these local favorites, your business needs to stand out in its own special way—especially…
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HOW TO USE SOCIAL MEDIA CAMPAIGNS TO GENERATE SEASONAL BUSINESS FOR HOME SERVICES
Seasonal demand can make or break a home service business. Whether you’re in HVAC, plumbing, landscaping, or pest control, taking advantage of seasonal trends is key to boosting revenue during peak periods. Social media offers a powerful way to connect with your audience and build campaigns that drive awareness, engagement, and sales. Throughout this blog,…
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CHATGPT TAKES ON SEARCH
ChatGPT has expanded its tools, functionality, and features since its initial release. Now, ChatGPT includes a real-time web search, similar to the search engines that we typically use. This new feature allows you to retrieve new and up to date information with sources and links, enhancing the depth of responses from the AI tool. By…
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THE BEST PLATFORMS FOR HOME SERVICE COMPANIES TO REACH THEIR AUDIENCE ON SOCIAL MEDIA
Social media has become a useful tool for businesses, especially in the home services industry. Platforms like Facebook, Instagram, LinkedIn, and others offer unique opportunities to connect with potential clients, showcase their expertise, and build trust within their brand along with awareness. For home service providers—such as plumbers, electricians, landscapers, and cleaning services—an active online…
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HOW COMPANIES CAN USE FACEBOOK ADS TO ATTRACT LOCAL CUSTOMERS
Local businesses have more opportunities than ever before to reach their target customers. Meta, or Facebook Ads stand out as one of the most powerful tools for connecting with local audiences, offering precise targeting capabilities and extensive reach. With over 2.9 billion active users worldwide, Facebook provides an unparalleled platform for businesses to attract customers…
