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How to Set Up Facebook Pixel

A guide on how to install Facebook Pixel to your website.

What is Facebook pixel?

Facebook Pixel, now called Meta Pixel, is coding for your website that allows you to measure, optimize, and build audiences for your ad campaigns. It is essentially an analytics tool that helps measure how well your ads are doing by showing the actions users take on the site itself. Facebook Pixel can be used for many different things including:

  • Creating a custom audience
  • Reaching users that are more likely to take action on the site
  • Measuring ad results

How does Facebook pixel work?

Meta Pixel works by setting up a cookie that tracks visitors on your website. Once it is set up, you will be able to find out when a user is active on your site. This includes clicking links or even just visiting. Pixel receives this info and you can view this activity yourself using the program manager. Along with finding out when users are active, you can target those same users again with more ads, since they interacted with your site the most.

Why is Facebook Pixel important?

From a business owner standpoint, being able to find out which ads generate the most traffic and user eyes, Facebook Pixel is a very important tool. Not only can you track the traffic of ads, you can also track revenue and gain insights of improvement. This program can track traffic within a 28-day window. When tracking users do not necessarily have to click on anything, they just have to be logged in to their personal account and navigate on the website. There are many benefits to this program including:

  • Revenue
  • Data and analytic tracking
  • Remarketing to users that interact the most

Not only is this program beneficial to a business owner, it is very easy to use. It is the easiest way to track user engagement on your website, which should be one of the most important things for your business. Facebook Pixel is a free program that also does not slow down your site or cause loss of revenue and/or engagement. Being able to see what users interact with, look at, etc. it is extremely helpful to tailor ads accordingly. 


To set up and install Meta Pixel on your website, you will need the ability to access and update the code on your site.

  • Go to Events Manager
  • Connect Data Sources and choose Web
  • Meta Pixel and then Connect
  • Add the name of your Pixel
  • Enter the URL of your website
  • Click Continue

Facebook makes it easy to find the analytics and information from Meta Pixel with the Pixel Code. On your Facebook Page, just go to the Business Manager and click on Event Manager under Manage Businesses. There you will find your pixel code under Data Source. After finding the pixel code, you can then install it manually and copy the base code. Once the code is copied, find the header of your website or locate the web platform and paste the base code at the bottom of the header section. 

How to set up Facebook Pixel on WordPress

Black and white WordPress logo

The easiest way to add Meta Pixel on WordPress is by downloading a plugin. Facebook does have an official plugin for WordPress, which makes the setup quite easy. Another option for a plugin is called PixelYourSite which automatically tracks important actions that your users take, for example, searches, comments, downloads, etc. The plugins work for themselves and you check for whatever information that you may need. Another option besides plugins is manually adding in the code yourself. The plugins allow you to create custom audiences and conversion goals from the dashboard in the program itself. 

Adding to WordPress manually:

  • Open Events Manager
  • Connect Data Sources, choose the Web option, then choose Facebook Pixel
  • Give it a name
  • Manage Integration, then choose Install Pixel Code and install code manually
  • Copy the code and paste it in the head section of the WordPress site

Adding to WordPress using PixelYourSite:

  • Go to PixelYourSite in the WordPress dashboard
  • Click settings next to Meta Pixel
  • Add your Meta Pixel ID and configure the settings to your liking and click the save button at the bottom

How to set up FACEBOOK Pixel on Shopify

Meta Pixel on Shopify is extremely useful due to the fact that Pixel can run ads based on insights and what users look at. There is a list tracking for having Pixel incorporated into your Shopify:

  • Views
  • What users add to their cart
  • What users check out
  • Purchases

In order to add Pixel to your Shopify website, you need to add your Pixel ID to it. You can select Shopify among site options. You need to make sure that your Shopify account is connected to Facebook in order for this to work. Go to Events Manager, Connect Data Sources, connect to Web, and then create a pixel. Give your Pixel a name and then choose how you want to install it. Using a Partner Integration is recommended since it is easier. From the long list of partners, find Shopify and select it. You should have your Facebook account connected so you can track all of the events that occur on your site. You can also go into settings and add a sales channel and other channels to be able to track what works and what doesn’t within your site at any given time. 

How to set up Facebook pixel on Squarespace

Just like Shopify, you add Squarespace through Partner Integration. Log into Squarespace, go to settings, marketing, Facebook Pixels and Ads, paste in your Meta Pixel ID, and then hit save. 

How to Set Up Facebook Pixel on Wix

To set up Meta Pixel on Wix, you need to have your Facebook advertiser account set up and then you connect Pixel to your account. Go to Marketing Integrations, connect under Meta Pixel, connect to Facebook, sign in, and continue.

Just like Shopify, you are able to view content and what users look at, add to their cart, check out, etc. It is a very helpful tool when considering what is working for your business/site and what is not. 

Why Website Page Speed is So Important

A guide to answer everything a business owner or a company needs to know about the importance of website page speed. 

Why is website page speed important?

Website page speed is a huge factor in your website’s success due to the fact that it can impact your search engine ranking and customer satisfaction. Page speed is one of the most important factors of a website and one of the best improvements you can make to your site. The speed of a website is usually what makes customers want to continue looking around or not; having a fast-loading site is a very good first impression. More times than not, people do not wait more than a few seconds for sites to load and that could mean losing out on business.  

When a new customer finds a website from a business they’ve never heard of, they usually take a look at their website. When opening that website for the first time, they expect it to load quickly and give them the information they need. Site speed is also very important in terms of ranking in the area of search engine optimization. If your business ranks higher on Google or Bing, you’ll be seen by more potential customers, and if your site loads fast, it’s more likely those customers will stay on your site. 

How to check website page speed

When it comes to checking what your business’s website page speed is, there are many options that you can choose from to test. These include:

  • Google PageSpeed Insights
    • This is a very popular tool that scores your site’s speed on a scale from 0 – 100. The higher the score, the better your website performance. Not only that, this tool allows you to test on both desktop and mobile to see if they are loading at a similar rate, or if one needs more help. This site also provides suggestions for improving your site speed.
  • Pingdom
    • Just like Google, this option scores on a scale of 0 – 100. You can test your site based on location and it will give you a performance grade, load time, page/content size, and suggestions for improvement. This tool is very simple and user friendly, making it great for beginners.
  • GTMetrix
    • Like the last tool, this option is ideal for beginners. After testing, you receive a performance score along with tips on how to improve and options to choose from to do so. You can run multiple tests and compare side by side to see the improvements along the way. 
  • WEBPageTest
    • This option offers a lot of advanced data as compared to the others. You can test your site across many different browsers, devices, locations, etc. As for the results, it summarizes it as questions to improve from, rather than an explanation. 
  • Sematext
    • This option provides real-time alerts so you can know what is happening on your site and when. You are able to track performance and figure out the exact places that need improvement as compared to competitors. 
  • Uptrends
    • This tool prioritizes each category by the load time, it lets you know which option is the fastest. It allows you to easily adjust screen size. 
  • DareBoost
    • This option offers 80 types of data, which allows exact pinpointing of issues. You can also see the process frame-by-frame to see how the site performs in real time. 
  • New Relic
    • This is a paid option, but it is very helpful if you are in desperate need of speed improvements. It offers notifications to you when the speed drops so you can look into it and make any changes right then and there if necessary. 
  • Google Mobile Website Speed Testing Tool
    • Mobile users account for the majority of website traffic, so this option would be important for any business. It is able to tell you mobile website speed in a matter of seconds and you can change the location and even the connection. This option offers helpful tips on how to optimize your website to be the best it can be. 

What should your website page speed be?

The average website load time is 2.5 seconds on desktop and 8.6 seconds on mobile. Granted, this can vary depending on your personal connection. Web pages do not load all at once, its like a puzzle, they load piece by piece. There are many factors that go into how fast a site can and will load. It depends on how someone perceives something as “fast”. Some devices load faster than others, some internet connections are faster than others, and some people are more patient than others. If your site loads in 3 seconds or more, that might be enough for users to back out and try something else. Users generally form an opinion on a site in 1 second and it can influence whether or not they will purchase something or use a service. 

how to improve website page speed

  • Performance-optimized hosting solution
    • Cutting corners on hosting often results in poor performance. That means you are sharing resources between multiple websites on a server which can result in slow loading times for your site. There are many options that are available and designed for speed. 
  • Compress and optimize images
    • Images help enhance the overall look and feel of your website but can also add strain to the overall loading speed. The best way to have the best of both worlds is not to have large images. Compress your images, change their file formats, and reduce the overall weight. 
  • Reduce redirects
    • Every time your site redirects somewhere else, it adds time to the overall loading speed. In some cases it is necessary but try your best to avoid multiple redirects on your site. 
  • Cache web pages
    • Caching is the most effective way to speed up your site. Caching requires the server to use fewer resources to load the pages. 
  • Enable browser caching
    • Browser caching allows the browser to store stylesheets, images, and even Java files so every time a user returns to the page, it doesn’t have to reload the entirety of it. 
  • Optimize code
    • Decreasing file sizes of course makes loading speed faster. It results in an overall cleaner code and they can be combined much easier.
  • Eliminate plugins
    • Plugins can slow down a site very easily. Reviewing your site to find out what plugins are being used and not used is recommended so you can adapt the site accordingly. 

If you want to increase online engagement and grow your business, sign up for a free digital audit today! All you need to do is tell us a little about what your company needs and allow us to help you find the perfect service.

How to Set Up a Google Business Profile

A complete guide from start to finish that explains how business owners should set up their Google Business Profile. 

What is a google business profile?

Google Business Profile (formerly known as Google My Business) is a free online tool that allows small business owners to promote their business information on Google Maps and on the Google Search Engine. With a Google Business Profile you can easily connect with your customers, clients, post updates about your business, and see results and interactions with your business. A Google Business Profile allows your customers to be able to turn to Google search to fulfill any needs they may have. If you have that business profile, a potential customer can be turned in your direction. Google Business Profiles do not replace your website, they are just a marketing tool to drive more eyes and traffic to your website/services. 

Why is it important to have a google business profile?

There are a lot of things that determine whether or not you have a good search ranking for your business. It is calculated based on how well your Google Business Profile listing matches what customers are searching for, how far your business is from customers, and how well-known your business is throughout the area. Customers are much more likely to consider working with your business and/or purchasing from you if your Google Business Profile is well done and complete. Always make sure that the information on the profile is accurate so that your business is matched with the correct searches. This makes customers more willing to visit your location in person if possible.

Creating a google business profile

When creating your Google Business Profile, the first thing you need to do is go to and log in with your created Google account. First, choose your business type. Then, enter your business name correctly along with the business address. After that, choose if you’re a storefront or a service provider, phone number, and website. You will be prompted to choose your Primary business category which is very important because it estimates where and when your business shows up on Google searches; you have a much better chance of it showing up in search results. Overall, a Google Business Profile helps you connect on Google Search and Maps for new and existing customers/clients.

google business profile manager

After creating your Google Business Profile, you will be able to access the Business Profile Manager dashboard. In this dashboard you can manage your profile, view insights and analytics, answer any questions or messages, and create Google ads. 

  • Services
    • Google Business Profiles have a service area section. If your business visits or delivers to customers directly but does not serve at their business address are eligible for this. If your business delivers to customers directly and at the business address, it is considered a hybrid business. 
    • Another service that can be utilized is ads with Local Services. Local Service Ads help you advertise your business on Google and receive leads right from the customers themselves. These leads either come from calls, messages, or in response to the ad. 
    • The service area of your business must be by city, postal code, or something similar. You can have up to 20 service areas, boundaries should be near your business and not be extended farther than an hour or two past its location. 
    • Always make sure to provide information that your customers will find useful; describe your services/products to prove to them this is what they’re looking for. 
    • On each service you have a 300 word count limit for the description, which is a perfect amount to choose the perfect keywords for each specific area that your business offers. 
  • Products
    • When on your Google Business profile there is a tab on the left hand corner that says “Products”. On this tab you can list merchandise, virtual inventory, services, etc. 
    • In the products tab you have the option to add products. Start out by adding a 1200 x 900 photo of the product you wish to upload. It is recommended to use original photos instead of stock photos, due to the fact that original photos taken by your business makes more of an impact on customers in terms of trust for your service. Next, give your product a name and select the category for said product. Then you can enter a price if necessary. If you do not wish to enter a price you can move on to the next step which is a product description. You should make the most of this considering it is a way to show off your products and why they will be beneficial to customers. 

Google Business Profile Photos

In addition to your business’ information, Google Business Profile allows you to upload a logo and cover photo to showcase your business even further. It is recommended to use images that are consistent with those on any social media profiles you may have so that customers can recognize your brand and business.

Adding images and even videos to your profile shows what your business is all about before customers even go there in person, and it can even entice them to visit. Make sure any photo that is uploaded is a professional, high quality, and not low resolution. On your Google Business Profile dashboard, click on Photos located in the left menu and start by adding your business logo. From there, go to the At Work or Team in the top menu and add any photos of your business, team members, etc. For videos, click on the Video tab and upload any videos of your business at work. The recommended size for a Google Business Profile logo photo is 720 pixels tall and 720 pixels wide. The recommended size for a cover photo is 1024 x 575 pixels.

If you want to increase online engagement and grow your business, sign up for a free digital audit today! All you need to do is tell us a little about what your company needs and allow us to help you find the perfect service.

How to Get Google Reviews for Your Business

The first thing people do before they visit a business is look them up on Google and check reviews; so having the best reviews possible is a huge step in encouraging new customers to commit to you. 

Why are google reviews important for your business?

Google Reviews can help provide very useful information to new and existing customers to help your business stand out and grow. Google is the most used and trusted search engine, and people pay attention to reviews that are left for businesses, especially if they are in the market to find a new product or service. 

People are more likely to visit your website or place of business if they see many good reviews, but on the other hand, positive replies to bad reviews can have the same impact. If Google sees many good reviews on a business, your website will be ranked higher in search engine results due to the fact that you are popular and offer customers a good experience, that is due to Google’s algorithm.

Along with that, good reviews lead to a star rating. If you have 4 or 5 stars on your business this opens customers’ eyes to want to click on your business over others. These helpful reviews show up next to your Google Business Profile when searching on Google. The best things you can do to encourage customers to leave reviews is verifying your business profile, reminding customers to leave reviews if they visit your business or use your product, reply to any reviews you do receive to build trust, and value all reviews.

As for asking customers to leave reviews, asking them to also be as descriptive as possible in regards to your product or service is the best thing they could do also. They should make sure they include whatever service/product you offer and the area they live in, this will only help more customers be interested. 

steps to take

Verify Your Business Profile

  • Verifying your profile makes your business and its information show up on Google Maps, Google Search, and other Google services. Verifying your business is the only way to see and reply to reviews. 

Remind Customers to Leave Reviews

  • As a business owner, you should not make customers feel like they have to leave reviews, customers should feel like they WANT to leave them. All you need to do is let them know that it is quick, easy, and helpful. 

Reply to Reviews

  • Replying to reviews lets customers know that you care to read their words, whether it be positive or negative. It makes them notice and respect you as a business owner and shows that you value their input. 

Value All Reviews

  • Reviews are always useful to business owners, whether they are good or bad. Good reviews help you understand that what you provide is helpful for customers, whereas bad reviews can help identify any problems you might have. Any review is a good review. Having a mix of good and bad reviews can help gain the trust of new customers. It leaves the impression that your business adapts. Responding to bad reviews also proves that you value different opinions and want to work towards making things better.  

Along with encouraging customers to leave reviews, you can also create and share a link for them to leave reviews. You can include this link in an email, a chat interaction, or even on a receipt. This makes it convenient for customers to leave reviews.

Log into your Google Business Profile Manager, and then look for the Get More Reviews section. Click the Share review form, and then the review link should appear. Click the link to copy it, and then you can share wherever you need to. 

Can you turn off google reviews for your business?

You cannot turn off Google Reviews for a business. Google Business reviews are there to allow anyone that has a Gmail account to leave a review for a business. If you as a business owner are worried about your reputation, the thing to do is ask your customers for reviews.

Buying Google Reviews For Your Business

It is not recommended by any means to buy Google Reviews for your business. Not only is it untrustworthy from a customer standpoint, but it violates Google’s guidelines. Content and reviews should be organic, honest, and unbiased. It is very easy to distinguish between fake reviews and honest reviews. If your business consistently has positive 5 star reviews with no fluctuation between them, customers can spot the dishonesty. Instead of buying reviews, the best thing to do is ask real customers for real reviews. As said above, asking through email, chat inbox, or receipts are the easiest. 

How to Remove Google Reviews For Your Business

Sometimes, your business might receive an inappropriate, spam, or overall hateful Google Review. Bots and unfortunate circumstances happen, so this is what you can do to remove the reviews.

When going through the process of removing reviews, you cannot simply delete them, they have to be reported to Google. There are many policies in place that can be flagged and taken down. For example, harassment, hate speech, offensive content, personal information, impersonation, misinformation, misrepresentation, profanity, sexually explicit content, violence, gore, child safety, terrorist content, off topic content, solicitation, and repetitive content. It is recommended to take all of these into consideration when reporting a review. Do not report a review just because you don’t agree with it or don’t like it. Report those that violate the policies.

To report a review, you can use Google Maps or Google Search. Find your Business Profile, find the review(s) you’d like to report, click Google Reviews, and then report review to select the type of violation. Along with the ability to report reviews, Google also has automated detection, which helps delete reviews that are most likely irrelevant and/or spam. 

How to dispute a google review

  • Involve the Google Team. Keep in mind, there is no guarantee that a review will be remove
  • Capture screenshots of any reviews that need to be removed, that will support your claim
  • Find any inappropriate reviews on Google Maps/Search
  • Click the 3 vertical dots and select ‘Flag as Inappropriate’

How To Verify Your Facebook Business Page

Every business owner wants to look credible to customers. With the continued rise in e-commerce, having a strong online presence is the best way to gain credibility. There’s a lot that goes into building a digital foundation, but an easy way to begin is by verifying your business’s Facebook Page.

If your business’s Facebook Page is preexisting and falls under the category of Local Business, Brand, or Organization, it’s likely eligible for verification. There are several factors that determine a page’s eligibility including the number of likes, business categories, and having a defined location. Upon verification, your Facebook page will display a grey badge next to your page’s title.

Having a verified page is important because it allows your page to rank higher in Facebook and Google Search, increasing the likelihood of a customer landing on your page instead of a competitor’s Facebook page. The verification badge is a symbol of credibility that Facebook provides to active businesses for proper page setup and activity, helping your page gain more traffic by appearing higher in search results.

The page verification process is simple, and may be done in a variety of ways. We recommend verifying it with a phone number. To begin, follow these steps:

1. Click “Settings” at the top of your Facebook Business Page

2. Once in “General” Settings, click “Page Verification”

3. Then click “Verify this Page.”

Once you’ve clicked “Verify this Page,” enter your business’s phone number as it appears in the “About” section of your page. Click “Call Me” to receive an automated phone call to get your Facebook verification code.

After entering your verification code, your page should now be verified.

You can double check that your page is verified by going to your business’s homepage – there should now be a grey verification badge next to the name of your business.

6 Steps to Optimize Your Instagram Business Profile

As a photo and video-based platform, social media users turn to the Facebook-owned platform, Instagram, for aesthetic feeds and quality video.

With over 800 million active users, and the majority of top performing brands having a large presence on the platform, it’s rapidly growing user base and ease-of-use make Instagram among the most effective channels for social media marketing. The platform’s in-app insights and recent compatibility with automated publishing platforms like Sprout Social simplify posting business-related content.

Each post presents the opportunity to connect with new users and build your business’s following by creating engaging content. Like Facebook, the platform features affecting advertising capabilities to boost brand awareness, drive online traffic, and generate leads.

Before jumping into social media marketing, we recommend optimizing your Instagram pages prior to posting or allocating an ad spend. Here are what we suggest:

Step 1: Create a Business Account

Unlike personal Instagram accounts, business accounts allow you to utilize helpful analytics, provide contact information, and have a business category that enhances the discoverability of your business. Creating a business account also enables your account for future advertising, allowing you to reach a larger and targeted audience.

Switching to a business account is also necessary for automated publishing through social media management software. Changing from a personal account to a business account can be done within your Facebook Page Settings, or within the Instagram app itself. You’ll want to link your Instagram account to your Facebook business page to ensure that the accounts are integrated correctly.

Step 2: Profile Picture

You’ll want to have a consistent brand identity across all marketing channels. This allows customers to quickly identify your brand, and build brand awareness by maintaining a consistent brand image. What defines your brand or business best? Your logo. A high-quality logo as your profile picture will keep your brand image positive while spreading brand awareness in high resolution.

Instagram Profile Picture Dimensions: 180 x 180 px

The dimensions above are the dimensions that are displayed. Upon uploading, we recommend uploading a 1080 x 1080 px PNG file from your mobile device. This often provides the best results, displaying your logo in the highest resolution possible.

Step 3: Page Title & Username

As we mentioned in our last blog, it’s important that the title of your Instagram page
is an exact match, word-for-word, of your business’s name. This ensures ensure that your company’s name is consistent across search engines, and increases the likelihood of your business and its associated pages displaying in a direct search.

We recommend following the same principle for your username. If it’s already taken, add a keyword on the end that’s associated with your business’s products or services. Alternatively, it isn’t uncommon to pay for your handle if it’s taken. Just reach out to the user, and ask if they’re willing to part ways with it.

Step 4: A Catchy Bio

The company bio on the page gives your business the opportunity to provide more information about your business. We recommend filling it with keywords related to your products or services, so customers can quickly associate your business or brand with your offerings.

If you’re unsure about your company’s bio, consider it as a variable when analyzing your referral traffic to your link. You can check your website’s referral traffic if you’ve enabled Google Analytics on your website.

Adding a website link allows your page’s visitors to seek out more information about your business, learn more about your products, and enables them to convert on your website. Additionally, it acts as a backlink, increasing the likelihood that your business ranks higher in Google Search.

Step 6: Plan Before You Post

It’s important to have a social media marketing strategy prior to posting on social media. Developing a content calendar will ensure that your content is organized, and is a cohesive method for what you wish to accomplish with social media. There are many categories of posts, allowing you to alter between styles that fit within your niche. No matter your style, create value with your posts by offering insightful information, promotions, and providing user-generated-content (UGC).

You’ll also want to be sure that you’re focusing on our page’s visual appeal to create consistent branding and a feed that will peak users’ interest on the platform.