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  • HOW TO SET UP FACEBOOK PIXEL On Your Website

    HOW TO SET UP FACEBOOK PIXEL On Your Website

    A guide on how to install Facebook Pixel to your website. WHAT IS FACEBOOK PIXEL? (Now Meta Pixel) Facebook Pixel, now called Meta Pixel, is coding for your website that allows you to measure, optimize, and build audiences for your ad campaigns. It is essentially an analytics tool that helps measure how well your ads…

  • WHY WEBSITE PAGE SPEED IS SO IMPORTANT

    WHY WEBSITE PAGE SPEED IS SO IMPORTANT

    A guide to answer everything a business owner or a company needs to know about the importance of website page speed.  Why is website page speed important? Website page speed is a huge factor in your website’s success due to the fact that it can impact your search engine ranking and customer satisfaction. Page speed…

  • HOW TO SET UP A GOOGLE BUSINESS PROFILE

    HOW TO SET UP A GOOGLE BUSINESS PROFILE

    A complete guide from start to finish that explains how business owners should set up their Google Business Profile.  WHAT IS A GOOGLE BUSINESS PROFILE? Google Business Profile (formerly known as Google My Business) is a free online tool that allows small business owners to promote their business information on Google Maps and on the…

  • HOW TO GET GOOGLE REVIEWS FOR YOUR BUSINESS

    HOW TO GET GOOGLE REVIEWS FOR YOUR BUSINESS

    The first thing people do before they visit a business is look them up on Google and check reviews; so having the best reviews possible is a huge step in encouraging new customers to commit to you.  WHY ARE GOOGLE REVIEWS IMPORTANT FOR YOUR BUSINESS? Google Reviews can help provide very useful information to new…

  • HOW TO VERIFY YOUR FACEBOOK BUSINESS PAGE

    HOW TO VERIFY YOUR FACEBOOK BUSINESS PAGE

    Every business owner wants to look credible to customers. With the continued rise in e-commerce, having a strong online presence is the best way to gain credibility. There’s a lot that goes into building a digital foundation, but an easy way to begin is by verifying your business’s Facebook Page. If your business’s Facebook Page is preexisting…

  • 6 STEPS TO OPTIMIZE YOUR INSTAGRAM BUSINESS PROFILE

    6 STEPS TO OPTIMIZE YOUR INSTAGRAM BUSINESS PROFILE

    As a photo and video-based platform, social media users turn to the Facebook-owned platform, Instagram, for aesthetic feeds and quality video. With over 800 million active users, and the majority of top performing brands having a large presence on the platform, it’s rapidly growing user base and ease-of-use make Instagram among the most effective channels for…

  • 6 STEPS TO OPTIMIZE YOUR FACEBOOK BUSINESS PAGE

    6 STEPS TO OPTIMIZE YOUR FACEBOOK BUSINESS PAGE

    As a business owner, Facebook gives you the opportunity to deliver engaging content related to your services, and provide your page’s visitors with additional information about your business that you won’t get from other social media platforms like Instagram or Twitter. With its more complex structure, it’s easy to forget or overlook a few key…

  • BUILDING A DIGITAL FOUNDATION FOR YOUR BUSINESS

    BUILDING A DIGITAL FOUNDATION FOR YOUR BUSINESS

    You can check the status of your local SEO strategy with a quick online search for your company to easily determine the strength of your digital foundation. Local SEO often begins with creating a Google My Business Listing, which will provide you with business insights including how your customers are finding your business in Google Search, actions…