Homestead Financial

FROM NOTHING TO MULTIPLE PHONE CALLS
AND BOOKED APPOINTMENTS EACH DAY

Monthly Results

$43.07
PER LEAD

18.4%
Conversion rate

138
NEW LEADS

(over 3 month period)

Since 1998, Homestead Financial Mortgage has been a fixture in the
Midwest real estate landscape providing direct lending mortgage
services. Prior to partnering with VIE Media, Homestead Financial Mortgage
relied almost solely on direct mail and referral sources to obtain
new customers. Looking to scale by adding another traction channel,

Homestead Financial Mortgage hired VIE Media with a goal of obtain-
ing a new mortgage lead for $80 or less.

By creating dedicated landing pages for each mortgage type and
utilizing Google Ads to target prospects interested in each respective
mortgage type, we were able to nearly cut their targeted lead cost
in half by achieving a cost per lead of $43.07. In total, we were able to generate 138 leads with $5,944 in ad spend from January 2021 through the end of March 2021.

“Calls and emails started flowing in from the moment VIE Media launched our campaign. We went from
generating virtually no leads online to receiving 1-2 a day within the first couple months of launching the
campaign. If you’re serious about scaling your business, I wouldn’t hesitate to recommend VIE Media.”

Greg Aftayev
Homestead Financial Mortgage

HOW WE DID IT

  • Custom Landing Pages Testing
  • Mortgage Type Specific Campaigns
  • Income Targeting (For Qualification)
  • Geotargeting Testing