HOW WE BROUGHT A DECK BUILDING WEBSITE OUT OF HIDING
AND TURNED IT INTO A LEAD MACHINE
For over 20 years, Solid Ground has taken pride in building some of the most beautiful decks in the St. Louis and St. Charles area.
Prior to partnering with VIE Media, Solid Ground relied almost solely on referrals and visitors to their Facebook page to obtain new customers. As Solid ground was looking to grow, they wanted to utilize their website to its full potential and turn it into a lead capturing machine.
Before we began, Solid Ground’s website was not ranking for any of the necessary keywords for their niche: deck building. They were only ranking for terms pertaining to their name. Not to mention that their previous site design was not optimized to generate leads and show off their work in a way that would provide the answers consumers would need to call.
By conducting the proper keyword research, optimizing the content on each page, changing the on-page design, and optimizing the site speed, we were able to hit 1st page rankings for 3 out of our 4 main keywords along with 11 other first page rankings. In the span of a year, we took what was seen as a new website — in the eyes of Google — and generated 45 leads from scratch with over half of them coming right before deck season.
“From the moment we started working with VIE Media we saw improvements. We started with an overall design of the site that really showed what we were about as a company. From there, we saw the keyword rankings improve each month and started to notice how their work helped pave the way for leads to come through the website right at the beginning of deck season.”
HOW WE DID IT
- Keyword & Competitor Research
- On-Page Optimizations (Content, Images, & Lead Conversion) Load Speed Optimizations
- Technical SEO Optimization
- Backlink Building