HOW WEST COUNTY INSULATION OPTIMIZED THEIR LEAD FLOW TO
NEARLY DOUBLE THEIR MARKETING GOALS
In early 2021, West County Insulation launched with the mission of providing professional residential and commercial insulation services in the greater St. Louis area.
Prior to partnering with VIE Media, West County Insulation had no digital presence whatsoever – no website, no directories (such as Google My Business), no social media. Nothing. The partners at the time simply relied on referrals.
Through building out 75+ local directories, creating and branding all social media platforms, and optimizing all these platforms for search engine optimization, West County Insulation has been able to generate upwards of 20 leads a month on autopilot from the local directories alone.
That’s right! A one time service with a one time cost that pays for itself and creates a stable, predictable flow of leads for the lifetime of your business!
FROM ALMOST NO LEADS GENERATED ONLINE TO
HAVING A GOOGLE LEAD GENERATING MACHINE
Prior to partnering with VIE Media, West County Insulation was a new business with absolutely zero marketing – no website, no directories (such as Google My Business), no social media, no advertising. Nothing. The partners at the time simply relied on referrals.
By creating a dedicated landing page around a specific seasonal offer and utilizing Google Ads to target prospects interested in insulating their home or business, we were able to fill their calendars with appointments by producing 48 leads.
In total, these 48 leads were produced with only $1,873.99 in ad spend within a single month.
Prior to partnering with VIE Media to help launch West County Insulation, all of our leads came from word of mouth and referrals. With their expertise, we’ve truly been able to build a successful, sustainable business within our first year. Whether you’re a new company trying to get off the ground or an existing business trying to reach the next level, I have no doubt the team at VIE Media will help make it happen
HOW WE DID IT
- Building and SEO Optimizing 75+ Directories
- Building and Optimizing All Social Media Platforms Creating a System For ROI Tracking and Measurement
- Landing Page Offer Testing
- Insulation Type Specific Campaigns
- Location-Specific Ad Copy
- Emphasis on Selling Benefit