A guide on how to install Facebook Pixel to your website.
WHAT IS FACEBOOK PIXEL? (Now Meta Pixel)
Facebook Pixel, now called Meta Pixel, is coding for your website that allows you to measure, optimize, and build audiences for your ad campaigns. It is essentially an analytics tool that helps measure how well your ads are doing by showing the actions users take on the site itself. Facebook Pixel can be used for many different things including:
- Creating a custom audience
- Reaching users that are more likely to take action on the site
- Measuring ad results
HOW DOES FACEBOOK PIXEL WORK?
Meta Pixel works by setting up a cookie that tracks visitors on your website from ads or organic visits to your social media profiles. Once it is set up, you will be able to find out when a user is active on your site. This includes clicking links or even just visiting.
Pixel receives this info and you can view this activity yourself using the program manager. Along with finding out when users are active, you can target those same users again with more ads, since they interacted with your site the most.
WHY IS FACEBOOK PIxEL IMPORTANT?
From a business owner standpoint, being able to find out which ads generate the most traffic and user eyes, Facebook Pixel is a very important tool. Not only can you track the traffic of ads, you can also track revenue and gain insights of improvement. This program can track traffic within a 28-day window. When tracking users do not necessarily have to click on anything, they just have to be logged in to their personal account and navigate on the website. There are many benefits to this program including:
- Revenue
- Data and analytic tracking
- Remarketing to users that interact the most
Not only is this program beneficial to a business owner, it is very easy to use. Installing it is the easiest way to track user engagement on your website, which should be one of the most important things for your business. Facebook Pixel is a free program that also does not slow down your site or cause loss of revenue and/or engagement. Being able to see what users interact with, look at, etc. it is extremely helpful to tailor ads accordingly.
WHERE CAN I FIND FACEBOOK PIXEL?
To set up and install Meta Pixel on your website, you will need the ability to access and update the code on your site.
- Go to Events Manager
- Connect Data Sources and choose Web
- Meta Pixel and then Connect
- Add the name of your Pixel
- Enter the URL of your website
- Click Continue
Facebook makes it easy to find the analytics and information from Meta Pixel with the Pixel Code. On your Facebook Page, just go to the Business Manager and click on Event Manager under Manage Businesses. There you will find your pixel code under Data Source. After finding the pixel code, you can then install it manually and copy the base code. Once the code is copied, find the header of your website or locate the web platform and paste the base code at the bottom of the header section.
HOW TO SET UP FACEBOOK PIXEL ON WORDPRESS?
The easiest way to add Meta Pixel on WordPress is by downloading a plugin. Meta pixel does have an official plugin for WordPress, which makes the setup quite easy. Another option for a plugin is called PixelYourSite which automatically tracks important actions that your users take, for example, searches, comments, downloads, etc.
The plugins work for themselves and you check for whatever information that you may need. Another option besides plugins is manually adding in the code yourself. The plugins allow you to create custom audiences and conversion goals from the dashboard in the program itself.
Adding to WordPress manually:
- Open Events Manager
- Connect Data Sources, choose the Web option, then choose Facebook Pixel
- Give it a name
- Manage Integration, then choose Install Pixel Code and install code manually
- Copy the code and paste it in the head section of the WordPress site
- Then you can proceed with the internal setup in the manager
Adding to WordPress using PixelYourSite:
- Go to PixelYourSite in the WordPress dashboard
- Click settings next to Meta Pixel
- Add your Meta Pixel ID and configure the settings to your liking and click the save button at the bottom
HWO TO SET UP Meta PIXEL ON SHOPIFY
Meta Pixel on Shopify is extremely useful due to the fact that Pixel can run ads based on insights and what users look at. There is a list tracking for having Pixel incorporated into your Shopify:
- Views
- What users add to their cart
- What users check out
- Purchases
In order to add Pixel to your Shopify website, you need to add your Pixel ID to it. You can select Shopify among site options. You need to make sure that your Shopify account is connected to Facebook in order for this to work.
Go to Events Manager, Connect Data Sources, connect to Web, and then create a pixel.
Give your Pixel a name and then choose how you want to install it.
Using a Partner Integration is recommended since it is easier. From the long list of partners, find Shopify and select it.
You should have your Facebook account connected so you can continue setup and track all of the events that occur on your site. You can also go into settings and add a sales channel and other channels to be able to track what works and what doesn’t within your site at any given time.
HOW TO SET UP Facebook PIXEL ON SQUARESPACE
Just like Shopify, you add Meta Pixel to Squarespace through Partner Integration making Pixel setup easy. Log into Squarespace, go to settings, marketing, Facebook Pixel and Ads, paste in your Meta Pixel ID, and then hit save.
HOW TO SET UP FACEBOOK PIXEL ON WIX
To set up Meta Pixel on Wix, you need to have your Facebook advertiser account set up and then you connect Pixel to your account. Go to Marketing Integrations, connect under Meta Pixel, connect to Facebook, sign in, and continue.
Just like Shopify, you are able to view content and what users look at, add to their cart, check out, etc. It is a very helpful tool when considering what is working for your business/site and what is not.