Every business owner wants to look credible to customers. With the continued rise in e-commerce, having a strong online presence is the best way to gain credibility. There’s a lot that goes into building a digital foundation, but an easy way to begin is by verifying your business’s Facebook Page.
If your business’s Facebook Page is preexisting and falls under the category of Local Business, Brand, or Organization, it’s likely eligible for verification. There are several factors that determine a page’s eligibility including the number of likes, business categories, and having a defined location. Upon verification, your Facebook page will display a grey badge next to your page’s title.
Having a verified page is important because it allows your page to rank higher in Facebook and Google Search, increasing the likelihood of a customer landing on your page instead of a competitor’s Facebook page. The verification badge is a symbol of credibility that Facebook provides to active businesses for proper page setup and activity, helping your page gain more traffic by appearing higher in search results.
The page verification process is simple, and may be done in a variety of ways. We recommend verifying it with a phone number. To begin, follow these steps:
1. Click “Settings” at the top of your Facebook Business Page
2. Once in “General” Settings, click “Page Verification”
3. Then click “Verify this Page.”
Once you’ve clicked “Verify this Page,” enter your business’s phone number as it appears in the “About” section of your page. Click “Call Me” to receive an automated phone call to get your Facebook verification code.
After entering your verification code, your page should now be verified.
You can double check that your page is verified by going to your business’s homepage – there should now be a grey verification badge next to the name of your business.