A Fully Scalable Solution to Nurture
Thousands of Relationships
With email marketing, you are able to automate the process of building a connection with your prospect pool. Tell your stories, highlight your value proposition, make special offers, and all the while build the understanding that your offering is the solution to their challenges.
THE STEPS THAT WE TAKE
Our email campaigns are specifically designed to maximize the number of opens, clicks, and conversions your emails receive from your list. From Segmentation to Subject Line Mapping and messaging that targets innate psychological responses (such as loss aversion), we design both the timing and copy of every email you send to leave a lasting, action-inspiring impact on your prospects.
THE DISCOVERY SESSION
In the Discovery Session, we dive deep into the business-facing aspects of your company to gain an understanding of what your goals are for the email marketing campaign, and how we can optimize it to achieve these ends. Some of the topics covered in this session include:
- How do you want prospects to enter your funnel?
- Are we primarily after cold traffic? Warm traffic? Both?
- What is the average length of your sales cycle?
- What is the monthly budget for your campaign?
- What are the Key Performance Indicators (KPIs) that matter most to you?
THE CREATIVE SESSION
After we have defined the internal-facing aspect of the campaign, we turn our attention to your prospect pool. Here, we take a messaging-focused approach to your customer base to determine the proper way to construct the buyers’ journey throughout the campaign. In this session, we look at specifics of the offer, tackling subjects such as:
- What are the Features and Benefits of your offer?
- What is your Unique Selling Proposition (USP)?
- Who is your ideal prospect?
- What preconceived notions and ideals do your prospects have when they enter your funnel?
STRATEGY & ROADMAPPING
After we have consolidated all the information, we create a detailed project plan that goes into detail about the exact email sequences that prospects will enter, and when they will receive those emails relative to their interactions with your site and the campaign itself. The email flow is organized into an easy to understand flowchart that explains the purpose of every single step of the process, ensuring that you have a full understanding of how and why the email campaign has been designed in the way it has.
THE DIGITAL REVIEW
After we have finished building out your campaign, we will meet with you and provide you with an in-depth, step by step walkthrough of every aspect of the campaign, and the relevant tracking metrics. Any revision requests are processed, the campaign is launched, and monthly touchpoints are scheduled to go over the effectiveness of the campaign and suggest/implement any tweaks we believe will further improve the targeted KPIs.
Continuous Contact Driving Explosive Growth
Email Marketing exists at the pinnacle of returns for a reason – it allows you to constantly move your leads toward the point of conversion. Bolster your bottom line and improve your relationship with your customer base through personalized, value-added content that urges a sense of connection to your brand.
WHAT YOU WILL RECEIVE
Email marketing provides a simple way to get in front of your audience. It’s the cost-effective service that guarantees the highest Return on Investment, when done correctly and thoroughly.
Email System Setup and Management
Your campaign will be set-up and fully automated using an email manager that allows us to build and track every email flow.
Your email list will be segmented into a variety of sublists based on prospect behavior to ensure that the right person is seeing the right message, at the right time.
Monthly Split Testing
On a monthly basis, the email copy, timing, and call-to-action section of the emails will be randomly tested against new options to ensure that the campaign is always delivering the highest possible returns.
A New Look on Analytics and Reporting
As a data-driven St. Louis email marketing agency, we put a key focus on proving our value in dollars and cents. That’s why we use state-of-the-art software to provide deep insight into prospect behavior down to the individual level. Your email marketing campaign comes attached to custom, live-updating dashboards that allow you to see exactly how your campaign is performing 24 hours a day, 7 days a week.
TELL US ABOUT YOUR PROJECT
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