A Proven Track
At VIE Media, a St. Louis social media marketing company, your ads will be managed by a Facebook Blueprint Certified campaign manager that has at least 6 years of experience and has personally implemented over $1,000,000 in Facebook ad spend. Your campaign manager will work with you directly to ensure that your brand is being presented in a way that captivates your audience while pinpointing the users who are most likely to convert to customers and grow your bottom line.
THE STEPS THAT WE TAKE
We take an easy, 4-step approach to Facebook advertising that allows you to take control of the message you want to portray. We work with you collaboratively to ensure we are bringing you impact where it matters most.
THE DISCOVERY SESSION
In the Discovery Session, we dive deep to understand the nuances of your business and what sets you apart from your competition. We also gain a logistical perspective on your goals for the campaign, learning exactly what it will take to plan and measure a successful ad campaign. Here, we will cover the business-facing aspects of your campaign, including:
- The Targeted Products/Services
- Average Conversion Rate through Current Channels
- Ideal Customer Acquisition Cost
- Relevant Key Performance Indicators (KPIs)
THE CREATIVE SESSION
After we have gained an understanding of how the campaign will fit into your business, we dive deeper into your offer and customer base to ensure we present your audience with a captivating campaign they can’t help but engage with. Here, we cover the customer-facing aspects of your campaign, including:
- The Features & Benefits of Your Offer
- The Unique Selling Proposition (USP) of Your Offer
- All Customer Touchpoints throughout the Buyer’s Journey
- Targeted Geographic, Demographic, and Psychographic Prospect Criteria
STRATEGY & ROADMAPPING
Now we have established an understanding of how to optimize the advertisements for your business and audience alike, we define the exact strategy and build-out of the campaign. Your campaign is then clearly documented on paper, using easy to read flowcharts and diagrams that ensure you have a full, coherent understanding of how the campaign will work.
THE DIGITAL REVIEW
Once we have everything ready to go, we give you a full walkthrough of your campaign for signoff. We’ll make any revision you request at this point, and make sure you are 100% ready to start pulling in your new leads. Once the ad campaign is launched, we host a monthly review of the performance of the campaign and gather your thoughts on any tweaks our data shows will further optimize its performance.
Laser Focused Advertising that Yields Substantial Growth
With over 2.7 Billion monthly users and the average user spending 58 minutes per day on the platform, Facebook is the primary destination for getting your message in front of the people most likely to purchase your offer. Their sophisticated audience builder boasts an average decrease in customer acquisition cost (CAC) of over 72%, while advanced predictive algorithms allow you to accurately forecast the growth of your bottom line. With Facebook Advertising, you make sure that the right people, see the right message, at the right time.
WHAT YOU WILL RECEIVE
Let us create the custom-tailored SEO strategy that allows you to break away from your competitors and distinguish yourself on Google’s search engine and in your prospect’s mind alike.
Ad Account / Facebook Business Manager Set-Up
We ensure that the Facebook Ad Manager is properly set up and connected to your business.
Analytics & CRM Integration
In accordance with the strategy laid out in the Digital Review, we will create and publish high-quality content revolving around the newly selected target keywords that increases the Index count and topical relevance of your website.
We layout a detailed flowchart that makes it easy to follow any discussions regarding the campaign, and allows for visual recognition of KPIs.
Landing Page Creation
A strong, optimized landing page that doubles down on the targeting and copy from Facebook ensures a maximum conversion rate for your campaign.
Creative Assets – Copywriting
Your campaign will be crafted by professional copywriters who specialize in messaging that emotionally connects and drives action.
Unique graphics and multimedia assets will be curated to fully customize the message and create a memorable presentation of your brand.
Audience Building (Targeting)
We create lookalike audiences that share the same geographic, demographic, and psychographic profile as your current site visitors.
Once a month, we split test graphics, copy, and audience selection to ensure that your campaign is providing the maximum possible returns.
Our main objective is to help you grow. We build our Facebook campaigns to scale, allowing you to determine exactly the amount of new customers you would like to attract.
Know Exactly How You’re Performing at Every Step
With VIE Media’s partnership model, we want to ensure that you are completely in the know with how your campaign is performing. Using a series of in-house analytical tools, we provide you with custom, real-time dashboards that track everything from form fills to conversion paths and phone calls. We ensure every KPI that is relevant to the performance of your campaign is tracked to a tee such that value can be shown in exact dollars and cents.
All site visitors will be automatically stored and organized in a client relationship manager (CRM), allowing you to analyze interactions with specific users and gain actionable insights. We provide you with the most in-depth view of your online audience available.
TELL US ABOUT YOUR PROJECT
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Ready to see growth and improvement for your brand? Then join VIE Media today and become one of our valued partners. Let us help add to your social presence and advance your companies digital marketing materials. We want to provide you with the best possible digital media campaign, that’s why telling us a little about what you’re looking for or needing will allow us to provide you with top-notch services.