Far Beyond the Image
At VIE Media we’re a digital marketing company with photographers who use their expertise to make every picture we take have the effect you want your business or product to portray. We work with you to determine your company’s exact proposition and how it can best be expressed through imagery. Whether it be a product photo, team photos, or headshots, we’ll make sure each picture is set up with the perfect motive behind it.
Why A Picture Really is Worth 1000 Words
When you see text on a screen, you decide just how much attention you are going to give it. Is it worth the read? When it comes to video, you have to be enticed enough to press “play”, and you can press “stop” at any time. The beauty of photography is that the moment it is glanced at, it has your full attention. Even if the glance is only an instant, the right picture can immediately signal to you that what is being expressed is relevant to you. And when you are trying to sell online, “relevant” is the name of the game.
THE STEPS THAT WE TAKE
Professional photography is an extremely versatile tool to have in your marketing arsenal. We bring out the best in team headshots, product photos, personal branding images, or anything in between. With our photography services, you can ensure your audience will see you in the best light possible.
THE DISCOVERY SESSION
In the Discovery Session, we determine exactly what photos we’ll need to capture, when we’ll take them, and what we’re taking pictures of. Depending on the type of photos you need, we’ll discuss things such as:
- Who is your target audience? Who will actually see these photos?
- If we’re taking team headshots, how many people need them?
- Do you want studio photos (with a white/colored backdrop) or environmental photos (taken at a specific location)?
- Do you need different sized exports?
- Are there any examples of photos you want to share?
THE PHOTOGRAPHY PROCESS
Once we have determined the goals of the project, we work with you to define the exact aesthetic quality you would like to promote with your site. Taking into account factors such as typical user flow, page priority, and return on attention (ROA), we gain an understanding of the exact way the implementation of the new changes will affect your site users. In particular, we focus on topics such as:
- What are the features/benefits of your offer?
- How are these best expressed? Through copy? Through diagrams? Pictures?
- What image & Brand Personality are you looking to promote with your website?
- Who is your ideal client?
DESIGN & SIGN OFF
After gathering all the necessary information, our team will prepare mockups of the proposed site changes and ensure that everything is in line with your desires. Once we achieve signoff, we’ll move forward to getting everything published to your site, allowing your new, modernized design to come to life.
THE DIGITAL REVIEW
Once everything is complete, we host a Digital Review Session to go over the changes that have been pushed live. Here we will do one final review to make sure everything is exactly the way you envisioned it to be, and go over any analytics we have set up to empower you to gain a deeper look at your site performance in a moment’s notice.
TELL US ABOUT YOUR PROJECT
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Ready to see growth and improvement for your brand? Then join VIE Media today and become one of our valued partners. Let us help add to your social presence and advance your companies digital marketing materials. We want to provide you with the best possible digital media campaign, that’s why telling us a little about what you’re looking for or needing will allow us to provide you with top-notch services.