SEACH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION
FOCUSED OPTIMIZATION THAT DRIVES RESULTS
At VIE Media, we’re an SEO company who works tirelessly to ensure that your site is optimized for the keywords that have the highest potential for impressions and conversions. By adding content bit by bit, and ensuring that every page has appropriate off-site, and technical SEO optimizations, we deliver a solution that grows your favor with Google’s Algorithm every single day.
BUILDING AN EMPIRE, ONE BRICK AT A TIME
Search Engine Optimization consists of making continuous, incremental changes to your website that grant you more favorability in the eyes of Google. While SEO is not a “quick fix”, these continuous improvements grant you a gradual yet permanent increase in the number of site visitors (and conversions) you receive on a daily basis.
THE STEPS THAT WE TAKE
THE DISCOVERY SESSION
In the Discovery Session, we dive deep into the internal-facing aspects of your company to gain an understanding of exactly how our search engine optimization efforts can align with your business goals. We ask key questions about the current layout of your website and identify the strategy that will allow us to get “quick wins” out of the gate while building a sustainable growth strategy for months to come. Here, we address factors such as:
- How many pages does your website have, and what are their functions?
- What pages are browsed longest/most often?
- What is your monthly budget for website growth?
- What is your ideal Customer Acquisition Cost (CAC)?
- What are the Key Performance Indicators (KPIs) we should focus on
The Creative Session
With the internal layout of the campaign defined, we use the Creative Session to turn your attention toward the external factors affecting your campaign. Here, we learn more about how to best design your campaign for interaction with the marketplace. Specifically, we focus on the following:
- What do you hope to accomplish with your SEO Campaign? What are your main goals over time?
- What services/products would you like to focus on improving rank for? Is there an order of priority, and how do they compare to each other?
- What is your Unique Selling Proposition (USP)?
- Who are your main competitors?
- What are your targeted geographical areas?
Strategy & Roadmapping
In this phase of the project, we combine extensive keyword and competitor research to create meticulously crafted content that provides the greatest impact to your search rank. During this process, we create a detailed keyword roadmap before examining the content, keyword rankings, backlink profile, website health & speed, and other parameters of your competitors that are helping them rank. This allows us to create a comprehensive, data-driven strategy that details the planned website enhancements (both on and off-site, backlinking campaign, and monthly page additions.
The Digital Review
In the Digital Review, we will guide you step by step through the proposed strategy and make any revisions you request. Once we receive your sign-off, we move forward with setting the campaign into motion, ensuring you stay informed with monthly check-in meetings and 24-7, live-updating dashboards using data from Google Analytics and Google Search Console that feature the KPIs identified in the Discovery Session.
HOW OUR SEO SERVICES WORK
Although the entirety of our SEO service is rather complex, the primary drivers of favorable Google treatment are Index Count (number of website pages), Relevant Content (choice of proper keywords), and backlinks (how many websites link to your website). We work with you to determine the proper build strategy to grow your presence in a steady, gradual fashion that results in consistent, reliable increases in online traffic.
WHAT YOU WILL RECEIVE
Let us create the custom-tailored SEO strategy that allows you to break away from your competitors and distinguish yourself on Google’s search engine and in your prospect’s mind alike.
Comprehensive SEO Strategy
You will receive a detailed strategic roadmap that lists out all the keywords, content builds, and backlink timeline that are planned over time, allowing you full visibility into the campaign.
Content Creation
In accordance with the strategy laid out in the Digital Review, we will create and publish high-quality content revolving around the newly selected target keywords that increases the Index count and topical relevance of your website.
Off-Site & Technical SEO Maintenance
A proper SEO strategy goes beyond just content creation. We dive deep into your website ensuring that all the issues you can’t see on-page are taken care of and structured in a way to assist with your journey to that 1st-page result.
Periodic Link Building
To further increase the favor of your site in the eyes of Google, we reach out to relevant industry blogs, directories, and affiliates to increase the number of online resources that can direct traffic back to your website.
Ongoing Analysis & Reporting
As with all our service offerings, we build out custom, live-updating dashboards that track every aspect of how the campaign is performing at any given time. This complete visibility allows you to feel a sense of confidence and reassurance that we are bringing real value to you as an organization.
Complete Lead Tracking
Using a proprietary combination of tools, we set up your campaign to track every aspect of how visitors interact with your site. From tracking phone calls to form fills, traffic flow, individual-specific actions, and more, have a deep, transparent look into how your website and our campaign are working together to bring you more business.
TELL US ABOUT YOUR PROJECT
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