Why Choose Vie Media for Client Email Marketing?
At VIE media, we understand the importance of utilizing email as a marketing tool. We can help your client reach the audiences they want through continuous effective messaging. Our experts know how to build perfectly curated email campaigns that will relay your clients messaging in a captivating and effective way and help establish long lasting relationships. Through our Email marketing we can create automated messages that tell stories, highlight your client’s business, present customers with offers and talk about products or services they offer.
Provide Clients with Effective Email Marketing Campaigns
At VIE Media, our Email Marketing service takes a four-step approach. We tailor our email campaigns to maximize the numbers or opens, clicks and actions taken after reading. We specialize our Email Marketing to target an emotional response in the reader using Segmentation to Subject Line Mapping. VIE Media will take care of the design and copy of your clients’ emails to help them leave an impression on their potential and current customers.
THE STEPS THAT WE TAKE
Our email campaigns are specifically designed to maximize the number of opens, clicks, and conversions your emails receive from your list. From Segmentation to Subject Line Mapping and messaging that targets innate psychological responses (such as loss aversion), we design both the timing and copy of every email you send to leave a lasting, action-inspiring impact on your prospects.
THE DISCOVERY SESSION
In the Discovery Session, we dive deep into the business-facing aspects of your company to gain an understanding of what your goals are for the email marketing campaign, and how we can optimize it to achieve these ends. Some of the topics covered in this session include:
- How do you want prospects to enter your funnel?
- Are we primarily after cold traffic? Warm traffic? Both?
- What is the average length of your sales cycle?
- What is the monthly budget for your campaign?
- What are the Key Performance Indicators (KPIs) that matter most to you?
THE CREATIVE SESSION
After we have defined the internal-facing aspect of the campaign, we turn our attention to your prospect pool. Here, we take a messaging-focused approach to your customer base to determine the proper way to construct the buyers’ journey throughout the campaign. In this session, we look at specifics of the offer, tackling subjects such as:
- What are the Features and Benefits of your offer?
- What is your Unique Selling Proposition (USP)?
- Who is your ideal prospect?
- What preconceived notions and ideals do your prospects have when they enter your funnel?
STRATEGY & ROADMAPPING
After we have consolidated all the information, we create a detailed project plan that goes into detail about the exact email sequences that prospects will enter, and when they will receive those emails relative to their interactions with your site and the campaign itself. The email flow is organized into an easy to understand flowchart that explains the purpose of every single step of the process, ensuring that you have a full understanding of how and why the email campaign has been designed in the way it has.
THE DIGITAL REVIEW
After we have finished building out your campaign, we will meet with you and provide you with an in-depth, step by step walkthrough of every aspect of the campaign, and the relevant tracking metrics. Any revision requests are processed, the campaign is launched, and monthly touchpoints are scheduled to go over the effectiveness of the campaign and suggest/implement any tweaks we believe will further improve the targeted KPIs.
WHAT YOU WILL RECEIVE
Email Marketing is a cost effective, simple way to speak to your clients’ audiences, that will provide them with a high return on investment when done right. Luckily for them, at VIE Media, we know how to do Email Marketing right.
Email System Setup and Management
Your campaign will be set-up and fully automated using an email manager that allows us to build and track every email flow.
Your email list will be segmented into a variety of sublists based on prospect behavior to ensure that the right person is seeing the right message, at the right time.
Monthly Split Testing
On a monthly basis, the email copy, timing, and call-to-action section of the emails will be randomly tested against new options to ensure that the campaign is always delivering the highest possible returns.
A New Look on Analytics and Reporting
VIE Media is a data driven marketing agency. We provide our clients with clear cut analytics and reporting through state-of-the-art tracking software. All your clients’ pages will be built to connect directly to the 24-7 live-updating dashboard. This provides them with insight on every aspect of their site’s performance. These analytics will help us, and them to make informed and thoughtful decisions regarding their online presence.
TELL US ABOUT YOUR PROJECT
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