HOW OUR SEO SERVICES WORK
At VIE Media, our SEO creates traffic for sustainable long-term growth. We provide clients business with the best possible SEO, ensuring their site is optimized for keywords that have the highest potential for impressions and clicks. Creating a site with plenty of context and strategic keyword placement ensures that your site has the right off-site SEO optimization. At VIE Media, our SEO approach allows your brand to be favored by Google’s Algorithm to help boost your business above the competitors.
PROVIDING FAVORABLE CONTENT
We focus on the primary drivers to favorable Google treatment, producing Relevant Content (using the proper keywords), Index Count (number of website pages), and backlinks (how many other websites link to your website). By working together, we can help determine the proper process and strategy to grow online presence in a way that is consistent and creates reliable, steady, and gradual increases in online traffic.
BUILDING AN EMPIRE ONE BRICK AT A TIME
Search Engine Optimization consists of making continuous, incremental changes to your client’s website that grant your client more favorability in the eyes of Google. While SEO is not a “quick fix”, these continuous improvements grant your client a gradual yet permanent increase in the number of site visitors (and conversions) they receive on a daily basis.
THE STEPS THAT WE TAKE
The Discovery Session is a deep dive into the company’s internal aspects. This deep dive helps us to understand how our search engine optimization efforts can align with company goals. In this session we ask the key questions about the layout of the client’s current website and how we can position their website to be more favorable in the eyes of Google. With a thorough evaluation, we can establish a strategy that will provide their business suitable growth that is long-term. We address factors such as:
- How many pages does their website have and what are their functions?
- What pages are browsed the longest/most?
- What is their monthly budget for website growth?
- What is their ideal CAC?
- What are the KPIs that should be focused on?
Once we have defied the overall internal layout of the SEO process and plan, we can utilize our creative session to move our focuses toward the external factors that drive the campaign. In this session we explore more about what design is best for the campaign and for integrations within the marketplace. Here we focus on the following:
- What do they hope to accomplish with your SEO Campaign? What are the main goals over time?
- What services/products would they like to focus on improving rank for? Is there an order of priority, and how do they compare to each other?
- What is their USP?
- Who are their main competitors?
- What are the targeted geographical areas?
STRATEGY & ROADMAPPING
Now we combine research about the clients’ competitors and extensive keyword matching to create cohesive content that provides their business with the biggest impact to their search rank.
Another aspect of this process is the detailed keyword roadmap we create specific to the companies’ site, before examining the content, keyword rankings, backlink profile, website health & speed, and other parameters of the clients’ competitors that are helping them rank. In taking this approach, we can provide them with a comprehensive data-driven strategy that highlights the planned website improvements.
THE DIGITAL REVIEW
We will walk through our proposed strategy and allow for critiques or changes. Once we gain the final approval, we will begin putting the campaign into motion, making sure to keep the client in the loop by scheduling monthly meetings where we will check in on their campaign, look over the 24-7 live dashboards with up-to-date data from Google Analytics and Google Search Console, all featuring the KPI’s we addressed with the client in the Discovery Session.
WHAT YOU WILL RECEIVE
Let us create the custom-tailored SEO strategy that allows you to break away from your competitors and distinguish yourself on Google’s search engine and in your prospect’s mind alike.
COMPREHENSIVE SEO STRATEGY
Your client will receive a detailed strategic roadmap that lists out all the keywords, content builds, and backlink timeline that are planned over time, allowing them full visibility into the campaign.
In accordance with the strategy laid out in the Digital Review, we will create and publish high-quality content revolving around the newly selected target keywords that increases the Index count and topical relevance of the website.
OFF SITE AND TECHNICAL SEO MAINTENANCE
A proper SEO strategy goes beyond just content creation. We dive deep into the website ensuring that all the issues the client can’t see on-page are taken care of and structured in a way to assist with their journey to that 1st-page result.
PERIODIC LINK BUILDING
To further increase the favor of their site in the eyes of Google, we reach out to relevant industry blogs, directories, and affiliates to increase the number of online resources that can direct traffic back to their website.
ONGOING ANALYSIS AND REPORTING
As with all our service offerings, we build out custom, live-updating dashboards that track every aspect of how the campaign is performing at any given time. This complete visibility allows the client to feel a sense of confidence and reassurance that we are bringing real value to them as an organization.
COMPLETE LEAD TRACKING
Using a proprietary combination of tools, we set up the campaign to track every aspect of how visitors interact with your client’s site. From tracking phone calls to form fills, traffic flow, individual-specific actions, and more, have a deep, transparent look into how their website and our campaign are working together to bring you more business.
TELL US ABOUT YOUR PROJECT
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Ready to see growth and improvement for your brand? Then join VIE Media today and become one of our valued partners. Let us help add to your social presence and advance your companies digital marketing materials. We want to provide you with the best possible digital media campaign, that’s why telling us a little about what you’re looking for or needing will allow us to provide you with top-notch services.